Fair Trade fights poverty! This year WFTO observes Global Anti-Poverty Week (16-22 October 2016) by promoting the 10 Principles of Fair Trade as means to eradicate poverty as desired by the first goal of the 17 Sustainable Development Goals – NO POVERTY.
BaSE and WFTO believes that the principles of Fair Trade are effective overarching tools to fight poverty.
Using the concept of ‘Agent for Change’ (Fair Trade as an agent for a change), WFTO’s formula to eradicate poverty: Fair Trade + Economic Opportunities = No Poverty
For the campaign, we use the icons of Fair Trade Principle 1 and SDG goal 1 to represent visually our formula of change.
By creating economic opportunities for producers, especially the small and marginalized farmers, and artisans, WFTO and BaSE believe poverty can be eradicated.
Our call: Fair Trade = No Poverty!
#BaSE #FairTradeBreaksPoverty
