Fair Trade fights poverty! This year WFTO observes Global Anti-Poverty Week (16-22 October 2016) by promoting the 10 Principles of Fair Trade as means to eradicate poverty as desired by the first goal of the 17 Sustainable Development Goals – NO POVERTY.
BaSE and WFTO believes that the principles of Fair Trade are effective overarching tools to fight poverty.
Using the concept of ‘Agent for Change’ (Fair Trade as an agent for change), WFTO’s formula to eradicate poverty: Fair Trade + Economic Opportunities = No Poverty
For the campaign, we use the icons of Fair Trade Principle 1 and SDG goal 1 to represent visually our formula of change.
By creating economic opportunities for producers, especially the small and marginalised farmers and artisans, WFTO and BaSE believe poverty can be eradicated.
Our call: Fair Trade = No Poverty!